DAVINES®

100% CLEAN ENERGY

OUR AIM IS NOT TO BE THE LARGEST, BUT THE MOST BEAUTIFUL AND ETHICAL HAIR CARE BRAND IN THE WORLD.

Founded in Parma, Italy in 1983 by the Bollati Family, Davines Group started as a research laboratory, producing high-end hair care products for renowned cosmetic companies worldwide. After a decade of honing our expertise, we began creating our own brand of Davines hair care products exclusively for salons, and in 1996 founded [ comfort zone ] skin care for premier spas.

“BY CREATING BEAUTY SUSTAINABLY, WE ENCOURAGE PEOPLE TO TAKE CARE OF THEMSELVES, OF THE ENVIRONMENT IN WHICH THEY LIVE & WORK, OF THE THINGS THEY LOVE.”

Since the beginning, we’ve focused on crafting quality products that are scientifically engineered to work, and express our distinctive style and spirit.

COMPENSATING THE FULL CO2 IMPACT OF THE PRODUCTION OF OUR ESSENTIAL HAIRCARE, SŪ AND MORE INSIDE LINES

In 2010 the commitment of the Davines was further enhanced by a project developed to generate virtuous synergies between business and the environment, with concrete positive effects for the planet and salons: the Sustainable Beauty Day.

On their usual weekly closing day, the participating salons stay open to offer their clients haircuts and/or blow dry, and all proceeds, based on free donations, are given to socio-environmental projects as the creation and protection of forest areas, environmental upgrading, strengthen of communities through agriculture.

The first Sustainable Beauty Day was held in Italy, US and France followed shortly while new editions of the project are ready to start as concrete demonstrations of the Sustainable Beauty virtuous cycle…

Currently the energy provided by renewable sources comprises only 19% of world production, accordingly it is extremely important to aspire to a life style that avoids CO2 emissions.

To offset the environmental impact, Davines has been using the renewable energy of the sun, wind, water and soil to supply its plants and offices since 2006.

These inexhaustible sources of energy do not release CO2, they do not pollute and are constantly renewed.

Every product formulated, designed and produced by Davines is obtained with 100% clean energy.

THE PIONEERING PROGRAMS AIM TO HELP SPREAD ECOLOGICAL AWARENESS WITHIN THE WORLD OF HAIR SALONS.

 

Our style is a reflection of our curiosity and openness to the world – different cultures, customs, and people that truly inspire us – and our Italian perspective of history and art, design and fashion, culture and lifestyle because it is our heritage and who we are. We love things that reflect simplicity and harmony because their beauty is always modern. And although we’re in tune with today’s mood, we set out to create concepts and products that are destined to become classics with their timeless appeal.

Quality to us means having the freedom to create the best products with attention and respect for our environment, using high grade, natural ingredients, and applying scientific rigor to every product to guarantee our customers’ safety. Quality is also intended by all of us, by our partners and consumers as quality of life.

At Davines, we dare to do what we believe in and, rather than conforming to the mainstream, allow intuition to pave our path. This gives us the freedom to develop concepts and products that are original, authentic, and emotionally connected with people. Our work is a thoughtful balance of substance and style, nature and science, people and spirit. It is what enables us to create what we call life-enhancing projects.

More than two decades later, the Davines community spans over 75 countries, thousands of salons and hundreds upon hundreds of passionate hairdressers. Although we continue to grow, with headquarters in Parma, New York City, Paris, London and Mexico City, our roots are firmly planted in our beginnings as a family-owned research laboratory guided by the same desire for quality products with an authentic approach and timeless appeal.

OUR MISSION

Our aim is to inspire and improve the work life quality of worldwide beauty professionals through concepts, products and services that will allow them to offer unique experiences to their clients.